The Writing's on the Wall

By Brian Butler
November 03, 2021

This may sound like a cliché, but, when the going gets tough, the tough get going.

If you know how to read between the lines, you know that it is very important that you don't get your knickers in a twist.  Much of what we've all had to deal with recently is a real pain in the butt.  And we all really need to count our blessings more than ever before

All of us would like to be without a care in the world.  I know that my emotions over time have ranged somewhere between being scared out of my wits and frightened to death over the pandemic and everything it brought with it.  The last 18 plus months has certainly been a tough row to hoe, and seems like it has lasted an eternity.  Like many other things we've all experienced however, we know that when life gives you lemons, make lemonade!

We've learned how to work from home, even if we've often lost track of time because we got thrown out of our normal routines and had a commute from the bedroom to the kitchen, instead of jumping in our cars.  We had to go back to the drawing board to get our work done when our offices closed.  Only time will tell what the new normal will look like for our work lives, whether we will go back full-time, not go back at all, or create some kind of hybrid work life.

Every cloud has a silver lining however, and many wonderful advances will always come from difficult times.  I myself have had a renewed effort in working out and feel fit as a fiddle, even though my kids look at me as if I'm as old as the hills. Oh well, it is what it is when it comes to that.

In many ways, there has also been an improved sense of an all for one, and one for all attitude, especially as we came to understand that we are all in this together. We had our collective backs against the wall, and in so many important ways have come through with flying colors.

As luck would have it, it's probably a blessing in disguise that I'll wrap these thoughts up now, just in the nick of time.  After all, all good things must come to an end.  If you thought this post was the best thing since sliced breadall's well that ends well.  And if this post made you feel down in the dumps…I guess for you, all that glitters isn't gold.  After all, either way, this too shall pass.

Happy National Cliché Day!

Brian Butler is the VP Business Development of The Allied Group and TAGmedica. He is also the author of two books: Find 'Em Get 'Em Keep 'Em and the recently released In Search Of...Customers!

About Author
Brian Butler
Brian Butler

Brian Butler is vice president of business development for The Allied Group, a leading provider of marketing and fulfillment programs for the life science, healthcare, education and financial services industries. He is the author of two books, Find ‘Em, Get ‘Em, Keep ‘Em—Proven Strategies for Attracting, Acquiring and Retaining the Right Customers and the recently released In Search of…Customers!, both published by Outskirts Press. Brian has given numerous keynote addresses and presentations for organizations that include AARP, IBM, One Communications, and Atlas Travel International. He holds a BS in marketing from The University of Bridgeport, where he attended school on a two-sport athletic scholarship, and an MBA from Century University. He is a lifelong resident of Rhode Island.


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