The New World of Patient-Centric Supply Chain in Diagnostic Testing

The impacts of the pandemic include shortages of critical supplies and delays in shipping that have affected every industry. The enormity of testing surrounding COVID has increased consumer awareness of both diagnostic testing for a variety of targeted screenings and general overall health benefits.

This fact is requiring that diagnostic testing organizations become much better at Supply Chain Planning. Add the complexities of different regulations in the EU market and the effects of Brexit and the whole picture becomes more complicated.

The old industry model was designed to push disease understanding, diagnostic information and tools, and treatment services or products to healthcare professionals and, ultimately, to patients. It is rapidly transitioning into an industry model designed around the consumer. Individuals now pull personalized information, tools, and products to their own doorstep.

A personalized pull model requires a completely new supply chain configured more like a network with the patient at the center. Partnering with an experienced outsourced fulfillment supplier can help with speed-to-market of test kits, the handling of complex shipping requirements, and ensuring timeliness and accuracy of an organization's product to its customer.

The end result is increased efficiency, lower costs, higher customer satisfaction and greater overall performance.

The Allied Group is a global provider of diagnostic kit building & fulfillment services to both emerging and industry-leading diagnostic testing organizations.

About Author
Brian Butler
Brian Butler

Brian Butler is vice president of business development for The Allied Group, a leading provider of marketing and fulfillment programs for the life science, healthcare, education and financial services industries. He is the author of two books, Find ‘Em, Get ‘Em, Keep ‘Em—Proven Strategies for Attracting, Acquiring and Retaining the Right Customers and the recently released In Search of…Customers!, both published by Outskirts Press. Brian has given numerous keynote addresses and presentations for organizations that include AARP, IBM, One Communications, and Atlas Travel International. He holds a BS in marketing from The University of Bridgeport, where he attended school on a two-sport athletic scholarship, and an MBA from Century University. He is a lifelong resident of Rhode Island.


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