The Allied Evolution: We've Come A Long Way In 75 Years

 In just 2 months I'll be celebrating my 34th year at The Allied Group.  Started in 1946, this year Allied is celebrating its 75th anniversary.

I 'grew up' using a layout sheet, a metal ruler, and a mechanical pencil drawing sketches of business forms.  Allied Printing produced invoices, checks, statements and other kinds of paper-based documentation.

Because those were the company's major products at the time, the name was changed to Allied Business Forms.

In the years that followed, Allied expanded into commercial printing, direct mail marketing, promotional products and even web-based and IT services and, once again, had a name change to Allied Business Documents.  To align and reflect the diversity of products and services we offered, and acquisitions that were made, in the late 1990s there was one final name change to The Allied Group.

Yet all that change can in no way compare to how we redirected the company 15 years ago.  In 2006, we established our first customer relationship in the emerging industry of diagnostic test kitting and fulfillment services.

Since then, we've added dozens of national organizations who are on the leading edge of genetic and diagnostic testing for both clinic-based and direct-to-consumer distribution. We now build and ship more than 50,000 kits every week and deliver them to every corner of the globe.

Allied and its employees are literally playing a role in the world-wide effort to battle COVID, create novel therapeutics, and fight cancer by helping with the transport of diagnostic test kits between patients and labs.

To read about our TAGmedica division that handles these services, please check out the recent Providence Journal article here.

Brian Butler is the VP Business Development of The Allied Group and TAGmedica. He is also the author of two books: Find 'Em Get 'Em Keep 'Em and the recently released In Search Of...Customers!

About Author
Brian Butler
Brian Butler

Brian Butler is vice president of business development for The Allied Group, a leading provider of marketing and fulfillment programs for the life science, healthcare, education and financial services industries. He is the author of two books, Find ‘Em, Get ‘Em, Keep ‘Em—Proven Strategies for Attracting, Acquiring and Retaining the Right Customers and the recently released In Search of…Customers!, both published by Outskirts Press. Brian has given numerous keynote addresses and presentations for organizations that include AARP, IBM, One Communications, and Atlas Travel International. He holds a BS in marketing from The University of Bridgeport, where he attended school on a two-sport athletic scholarship, and an MBA from Century University. He is a lifelong resident of Rhode Island.


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