Be Thankful for Good Salespeople

By Brian Butler
November 23, 2021

"Nothing happens until someone sells something"

Thanksgiving has always been my favorite holiday.  It does not have the pressure and expectations of gift-giving like Christmas does.  It usually does not have the excesses of New Year's Eve.  And it doesn't come with the over-stimulation of parades and fireworks like the 4th of July.

Properly observed, it is about friends, family, food – and - gratitude.

The year is winding down.  Many business will rush to complete important tasks and then trail off for a bit.  That is ok.  It is often very difficult to either experience or express gratitude when running at full throttle. Amidst our collective fight with Covid over the last 2 years, it seems even more important than ever to be appreciative for what we have.

With that in mind, here are 3 reasons to be grateful for good salespeople.

  1. If they work for us, they make our business go.  The best salespeople are often the most committed individuals and create most of the orders that make the cash registers ring.  They can face mountains of rejection and keep a positive attitude.  And keep delivering the customers and revenue that grows businesses.
  2. Despite the advent of the internet, and all the ability it gives us to search for ourselves, good salespeople always find something of value to bring us that we will not find on our own.  True sales professionals get to know us and our needs so well that they can often zero in and suggest what we need or are looking for, even if we don't know it.  Good salespeople are great resources of valuable information and advice.
  3. Good salespeople are strong customer service advocates.  When something goes wrong with what we've purchased, the best salespeople are always there to help get things solved.  They are passionate activists for our needs within their company.  The best salespeople don't simply make the sale and go away, they make the sale and make sure that we are not only satisfied, but that our expectations are exceeded.

Take a moment this week to appreciate all the good salespeople in your life.

And be sure to be grateful for everything else in your life as well.

Happy Thanksgiving.

Brian Butler is the VP Business Development of The Allied Group and TAGmedica. He is also the author of two books: Find 'Em Get 'Em Keep 'Em and the recently released In Search Of...Customers! 

About Author
Brian Butler
Brian Butler

Brian Butler is vice president of business development for The Allied Group, a leading provider of marketing and fulfillment programs for the life science, healthcare, education and financial services industries. He is the author of two books, Find ‘Em, Get ‘Em, Keep ‘Em—Proven Strategies for Attracting, Acquiring and Retaining the Right Customers and the recently released In Search of…Customers!, both published by Outskirts Press. Brian has given numerous keynote addresses and presentations for organizations that include AARP, IBM, One Communications, and Atlas Travel International. He holds a BS in marketing from The University of Bridgeport, where he attended school on a two-sport athletic scholarship, and an MBA from Century University. He is a lifelong resident of Rhode Island.


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